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Clinch Expands European Presence
Opens Offices in Spain and Germany; Hires Key Executives to Serve EMEA Market Clinch, an artificial intelligence platform that provides data-driven personalized video ads, announced today its European...
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Ad Tech Veteran Katie Back Joins Firstlight Media As Chief Revenue Officer
Will Drive Sales and Go-To-Market Strategies for OTT Platform Innovator Katie Back, a video advertising veteran who has spearheaded key technology initiatives across pay-TV and digital ecosystems, has...
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STUDY: Nearly Half of Advertisers Leverage Advanced Video Ad Formats Driving...
Innovid’s Global Video Benchmarks Report findings validate advanced video advertising drives considerable engagement for brands Report highlights best practices that marketers can implement immediately...
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Project OAR Expands Consortium with Scripps and ViacomCBS as Addressable TV...
The E.W. Scripps Company and an expanded group from ViacomCBS have joined Project OAR, the consortium working to recommend open standard protocols for TV programmers and platforms to easily manage,...
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CTV Share of Total Video Ad Impressions Drops to Lowest Point in Two Years as...
Q1 2020 Video Benchmarks show anomalies in previous steady trends, though new data for April and May to-date reveal a rapid rise in CTV share of impressions back to the dominant levels pre-pandemic...
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SpotX Teams Up With Pluto TV To Drive Its Video Monetization For Latin...
Leading SSP Connects Advertisers and Agencies to Pluto’s Latin American OTT audiences SpotX, the leading global video advertising platform, today announced a new strategic partnership with Pluto TV,...
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How to Use Video Ads to Promote Your Businesses on Facebook
Yang Jane. Since the advent of the internet, the competition for the same audience base in generating leads, driving sales, and increasing customer attention has escalated. Digital businesses can no...
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CTV Share of Total Video Ad Impressions Drops to Lowest Point in Two Years as...
Q1 2020 Video Benchmarks show anomalies in previous steady trends, though new data for April and May to-date reveal a rapid rise in CTV share of impressions back to the dominant levels pre-pandemic...
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Screenvision Media Partners With Volta To Continue Business Expansion
Extends Screenvision’s Audience Reach and Engagement Across 2,200 Digital Boards Screenvision Media announced a partnership with Volta, which provides 1,300 ad-supported electric vehicle charging...
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Primis, Video Discovery Offers Out of the Box RTB Capabilities
Video Discovery company Primis has announced an upgrade in their monetization, now giving publishers an Out of the Box RTB tech capability. Up until now, publishers could only connect to the SSPs or...
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